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PRODUCT MARKETING

Product marketing is a key role in the product creation process. Navigating the nuances of effectively positioning a product in the market is critical to its success. Part strategy, part creative, dive deep into the world of storytelling and understanding the consumer to build an effective marketing plan for your product.

Skills You Will Learn:

Career Paths

Product Marketers have a wide range of opportunities in the professional industry.

Here are just a few…

Over 800 of our students are currently working in the professional industry. HERE ARE JUST A FEW…

David J Castro II

CEO

Dungeon Forward
Pompano Beach, Florida

Tiffany Vega

Brand Designer

TVISION by T
Los Angeles, California

Adrian Barboza

Creative Content Strategist

Glass Cypress™
Houston, TX

Jasmin Rae Francis

Sports Product Marketing & Product Line Manager


Brooklyn, NY

Isaiah Green

Footwear Associate Product Merchandiser/Manager

Nike
Charlotte, North Carolina

Jordan Johnson

Associate Product Manager / Designer (Collaboration & Energy)

New Balance
Greater Boston

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Need Some Extra Light?

Discover what makes PLC Detroit different.
We’re not a traditional college. PLC Detroit offers a learn-by-doing experience designed to help you navigate creative industries on your own terms.

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We exist to prepare creatives for alternative career pathways with reduced financial barriers. ​

We exist to prepare creatives for alternative career pathways with reduced financial barriers. ​